What does the term GSM refer to ?

GSM is a technical term referring to the number of grammes in weight of cotton thread Per square metre of fabric – Cotton dressing gowns should have a minimum weight of 300gsm (gsm - grammes per square metre) to be warm and absorbent .

Bown of London Terry gowns are 380gsm – Bown of London Velour bathrobes are 400gsm .  As a rule of thumb the higher the GSM figure the higher the quality of the product.


What does the term ‘Velour’ refer to ?

The term Velour is the smooth glossy finish achieved by shaving the surface of a piece of towelling fabric, Bown of London Velour gowns are finished towelling loop finish on the underside of the garment for warmth and absorbency whilst the outer surface of the garment that you see and feel has been shaved removing the top of the towelling loops to produce the high quality glossy premium finish that our clients love.


Why do you use Egyptian cotton in your gowns?

Bown of London requires our gowns to be of the highest quality Egyptian Cotton is renowned the world over as being the highest quality & being the softest and strongest in the world and meets the quality threshold that we require.


Can I change an order after I have placed it?

If you wish to change an order, e mail hello@bownoflondon.com  or call our customer service team on +44 (0) 1784 225904 as soon as possible.


How do I exchange my product?

You can always exchange any of our products, all we ask is that the product has not be worn and is in a resalable condition. To do so, send the item along with the completed returns from back to us at the address on the form. We will then promptly send your new product to you.


I am missing/have an incorrect/damaged item in my order?

In the unlikely event of receiving any of the above please contact our customer service team on e mail hello@bownoflondon.com  or call our customer service team on +44 (0) 1784 225904 as soon as possible to resolve this issue.


What is Bown of London’s returns policy?

We offer a no quibble returns policy within 30 days months of the receipt of your order  As long as the product is unworn and in a resalable condition and returned in the original packaging.

Personalised /monogrammed / gowns that clients order featuring an embroidered logo are unable to be exchanged or credited – because they have been customised to our customers order.


How do I protect my new Bown of London Gown

We advise you to wash the gown separately on a warm wash cycle , do not tumble dry . Our Velour & Terry gowns do not require ironing simply hang on hanger to dry , whilst the lightweight cotton ones will benefit from a light ironing process.


What size should I order?

Please refer to size chart link herewith  


What happens if I am not in to sign for my order?

Our shipping company will contact you the day of delivery, via email or text message. You can then choose from one of their delivery options, ranging from change date to leave in a safe place.


What is the difference between a Bown 100% Natural cotton fibre bathrobe and a Polyester Fleece Bathrobe ?

Polyester Fleece Bathrobes often look very similar to Bown of London bathrobes in appearance.

Polyester fleece feels soft & warm to the touch , 

However Polyester fleece is a synthetic material manufactured from the same family as polythene plastics

Which means that Polyester fleece garments are unable to breathe in the way that a natural cotton fibre does, 

Moisture will be trapped by the polyester fleece next to your skin & Polyester fleece garment wearers often start to feel damp and sweaty & unless the garment is regularly washed it starts to smell because the moisture & odour is retained inside the fabric.

In our opinion nothing matches the quality and performance of 100% natural Egyptian cotton fibres as used in Bown of London bathrobes which provide our customers with years of faithful service.




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