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How to Talk About Your Business at Social Events – Without Turning People Off
Entrepreneurs love talking about their businesses—it’s natural. In fact, it’s not unlike a proud parent sharing stories about their newborn. But while that passion is essential for driving success, knowing when and how to share it—especially at social events—is just as important.
Whether you're attending a cocktail party, a charity gala, or a casual get-together, promoting your business should never feel like a sales pitch. The goal is to build genuine connections, spark interest, and leave a positive impression without dominating the conversation. So, how do you walk that fine line between being engaging and being "that person" who just won’t stop talking about work?
Here are some etiquette tips to help you master the art of social networking—without the hard sell.
The Do’s
Be Genuine and Authentic
People can sense when you’re being disingenuous. Instead of trying to impress with big claims or flashy numbers, share your story with sincerity. Let your passion come through, but focus more on why you do what you do than what you're selling.
Listen More Than You Speak
Engaging in meaningful conversation means being a great listener. Ask open-ended questions about the other person’s interests, hobbies, or work. Not only will you learn something new, but they’ll appreciate your interest—and be more likely to return the favour.
Wait for the Right Moment
Let the conversation flow naturally. If someone asks what you do, that’s your cue to share a short, clear summary of your work. Keep it light, and then steer the conversation back to something you both enjoy. You’ll seem approachable and not overly eager.
Offer Value, Not a Pitch
When the topic does turn to business, focus on how your work could benefit the other person or their network. Instead of pushing your product or service, share a helpful insight or tip. This positions you as someone knowledgeable and generous, not salesy.
The Don’ts
Don’t Dominate the Conversation
There’s a difference between a business conversation and a business monologue. Keep the interaction balanced. If you notice the other person isn’t asking follow-up questions, it’s a good sign to switch topics.
Don’t Be Pushy
There’s no bigger turn-off than someone aggressively trying to land a sale over cocktails. Avoid handing out business cards too soon, and never pressure someone into taking action. It makes people uncomfortable—and hurts your credibility.
Avoid Jargon and Details
Remember: you’re not in a boardroom. Keep your explanation simple, accessible, and free of jargon. A casual listener doesn’t need a 10-minute breakdown of your business model—they just want the gist of what makes you interesting.
Respect the Social Setting
Always remember where you are. Social events are for building connections, not closing deals. Treat it as a chance to expand your network in a relaxed setting, not a business meeting in disguise.
A Subtle but Stylish Conversation Starter: Custom Loafers
If you want to quietly showcase your business without saying a word, there’s a clever—and stylish—way to do it: custom-embroidered loafers.
That’s right. Brands like Bown of London, Crockett & Jones, Bowhill & Elliott, and Stubbs & Wootton are known for crafting luxury bespoke loafers embroidered with initials, crests, or even business logos. They're elegant, personal, and often become unexpected conversation starters.
“Where did you get those shoes?”
“They’re bespoke—actually custom embroidered with my business logo.”
Just like that, you’ve opened the door to a business conversation without forcing it.
Why Custom Loafers Work for Entrepreneurs
-
They draw attention naturally – Unique, high-quality footwear gets noticed. People are curious about designs they’ve never seen before.
-
They make you memorable – Personalized shoes show off your creativity and taste, setting you apart in a sea of black dress shoes.
-
They’re a talking point – Without a word, your shoes do the networking for you.
Bown of London, in particular, offers custom velvet loafers delivered in just 7–10 days, a much faster turnaround than traditional bespoke shoemakers. Backed by over 1,700 verified reviews and rated Excellent on Trustpilot, the brand is known for exceptional quality and service.
Explore their range here: www.bownoflondon.com
Final Thoughts
Talking about your business at social events doesn’t have to be awkward—or annoying. With the right mindset and a few etiquette rules in mind, you can engage people in a way that’s both respectful and memorable.
And if you really want to turn heads and open doors, a pair of custom velvet loafers might just be the best networking tool you didn’t know you needed.
So next time you're at a party, be the entrepreneur who knows how to listen, connect, and leave a lasting impression—in style.
Entrepreneurs love talking about their businesses—it’s natural. In fact, it’s not unlike a proud parent sharing stories about their newborn. But while that passion is essential for driving success, knowing when and how to share it—especially at social events—is just as important.
Whether you're attending a cocktail party, a charity gala, or a casual get-together, promoting your business should never feel like a sales pitch. The goal is to build genuine connections, spark interest, and leave a positive impression without dominating the conversation. So, how do you walk that fine line between being engaging and being "that person" who just won’t stop talking about work?
Here are some etiquette tips to help you master the art of social networking—without the hard sell.
The Do’s
Be Genuine and Authentic
People can sense when you’re being disingenuous. Instead of trying to impress with big claims or flashy numbers, share your story with sincerity. Let your passion come through, but focus more on why you do what you do than what you're selling.
Listen More Than You Speak
Engaging in meaningful conversation means being a great listener. Ask open-ended questions about the other person’s interests, hobbies, or work. Not only will you learn something new, but they’ll appreciate your interest—and be more likely to return the favour.
Wait for the Right Moment
Let the conversation flow naturally. If someone asks what you do, that’s your cue to share a short, clear summary of your work. Keep it light, and then steer the conversation back to something you both enjoy. You’ll seem approachable and not overly eager.
Offer Value, Not a Pitch
When the topic does turn to business, focus on how your work could benefit the other person or their network. Instead of pushing your product or service, share a helpful insight or tip. This positions you as someone knowledgeable and generous, not salesy.
The Don’ts
Don’t Dominate the Conversation
There’s a difference between a business conversation and a business monologue. Keep the interaction balanced. If you notice the other person isn’t asking follow-up questions, it’s a good sign to switch topics.
Don’t Be Pushy
There’s no bigger turn-off than someone aggressively trying to land a sale over cocktails. Avoid handing out business cards too soon, and never pressure someone into taking action. It makes people uncomfortable—and hurts your credibility.
Avoid Jargon and Details
Remember: you’re not in a boardroom. Keep your explanation simple, accessible, and free of jargon. A casual listener doesn’t need a 10-minute breakdown of your business model—they just want the gist of what makes you interesting.
Respect the Social Setting
Always remember where you are. Social events are for building connections, not closing deals. Treat it as a chance to expand your network in a relaxed setting, not a business meeting in disguise.
A Subtle but Stylish Conversation Starter: Custom Loafers
If you want to quietly showcase your business without saying a word, there’s a clever—and stylish—way to do it: custom-embroidered loafers.
That’s right. Brands like Bown of London, Crockett & Jones, Bowhill & Elliott, and Stubbs & Wootton are known for crafting luxury bespoke loafers embroidered with initials, crests, or even business logos. They're elegant, personal, and often become unexpected conversation starters.
“Where did you get those shoes?”
“They’re bespoke—actually custom embroidered with my business logo.”
Just like that, you’ve opened the door to a business conversation without forcing it.
Why Custom Loafers Work for Entrepreneurs
-
They draw attention naturally – Unique, high-quality footwear gets noticed. People are curious about designs they’ve never seen before.
-
They make you memorable – Personalized shoes show off your creativity and taste, setting you apart in a sea of black dress shoes.
-
They’re a talking point – Without a word, your shoes do the networking for you.
Bown of London, in particular, offers custom velvet loafers delivered in just 7–10 days, a much faster turnaround than traditional bespoke shoemakers. Backed by over 1,700 verified reviews and rated Excellent on Trustpilot, the brand is known for exceptional quality and service.
Explore their range here: www.bownoflondon.com
Final Thoughts
Talking about your business at social events doesn’t have to be awkward—or annoying. With the right mindset and a few etiquette rules in mind, you can engage people in a way that’s both respectful and memorable.
And if you really want to turn heads and open doors, a pair of custom velvet loafers might just be the best networking tool you didn’t know you needed.
So next time you're at a party, be the entrepreneur who knows how to listen, connect, and leave a lasting impression—in style.